Q5. How did you attract/address your audience?

I attracted my audience through the colour scheme I used; balancing the colours to suit the different teenage ages and at the same time making sure the colours appeal to males and females. I used large bold texts; I done this on the cover of my music magazine for example my main cover line and masthead.

Moreover, the model that I chose also was another way I attracted my audience because I presented and made her dress in the way that other teenagers of her age would understand and relate too, or maybe even dresses the same way. I made sure that the way she was dressed was also the way a typical black British teenager would dress, and made sure that in choosing my model she was within the age range that I chose, which I included in my audience research. I made sure that the model was also attractive so that it attracts the audience, and making sure the picture was shot in medium close up because the image a long with the main cover line of her name are meant to be the main selling points of the magazine so I made it large and in your face to attract the audience. In addition as the hip hop and R&B music artists are into big large gold/ silver jewellery so will the audience be into big large gold/ silver jewellery. So I used that as a way of attracting my audience by making sure the model had some sort of jewellery worn.

I used the names of artists that the audience will recognise in the cover lines of my magazine and that are quite popular in the genre of music that I chose. This is because if I chose names of say a new hip hop artist, for example that jus started out in the music industry but no one knows of him only the odd few would want to spend money to find out who this artist is, but most would probably go for someone who is well known by the audience rather than someone who no one knows about because they haven’t listened to their music.

The puff I used at the bottom left of the front cover of my magazine was used to promote the magazine and attract the audience. It says ’15 exclusive interviews’. Meaning that the audience would be cautious and wondering who the interviews are with; tempting them into buying the magazine and reading it.

Slang, is another factor, in the selling like I wrote ‘n’ instead of and. This is something the target audience I chose would understand, which makes them feel part of the magazine and part of that subculture/ social group so they’d feel comfortable.

I attracted my audience also by using white on a black background on my contents page. To stand out, making it look more appealing to read as teenagers like bright colours because it attracts them. I also used the pictures to grab the target audience’s attention because they take more interest in looking at pictures of celebrities than reading pages and pages of writing which they could do in school, so I took that into account.

On the double page spread the quote was used to engage the audience because it’s the words of a famous R&B singer which will amaze them and make them want to read on, also by making it large to captivate the audience. The images at the bottom were added so that the audience could see the model at a different view point even though she’s in the same studio.