The media institution I chose to distribute my music magazine is Bauer. I chose Bauer media because it operates in 15 countries around the world, it operates in radio as well as magazines and has over 80 different media brands and two of the most well known music magazines are distributed by this media institution (Q magazine and kerrange). All this would be very useful for me and the distribution of my magazine because I’d have the support of a big magazine distributor, also because it has a good distribution network. Bauer has lots of contacts with large companies also such as: Sainsbury’s, Asda, Tesco, WH smith and so on. Not only that but I’d like my music magazine to be sold in small companies such as corner shops, newsagents and so on. Hip hop and R&B is also a small genre and usually targets niche audiences so being apart of a media institution that is very well known and is a large distributor it can get this genre to be more popular and broad.
Hip hop and R&B is also a small genre and usually targets niche audiences so being apart of a media institution that is very well known and is a large distributor it can get this genre to be more popular and broad.
I chose Bauer not just because of the distribution but also because they usually sale magazines about things such as women’s fashion and rock music, so it would also be beneficial to Bauer as they will be able to target different audiences not just the same types of audiences because they haven’t sold magazines about hip hop and R&B before. Also they can attract different advertisers to advertise in my music magazine (fusion) than what they normally work with. This leads to more money.
No comments:
Post a Comment